Infiniti Celebrates 30 Years Milestones With the Launch of the First-Ever Infiniti Immersive Experience Concept in the Middle East

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Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, is showcasing the first-ever mixed reality experience for an automotive brand in the Middle East from 2nd to 5th October 2019 at Sahara Centre, Sharjah.

INFINITI will be pushing the envelope of technology with the INFINITI Immersive Experience, a regional first-of-its-kind activation utilizing augmented reality (AR) to showcase the INFINITI QX80 in a 3D virtual scene.

This is a unique activation that will grant customers a first-hand experience of the QX80, allowing them the full freedom to discover the vehicle and learn of its different features, inspired design, and exceptional capabilities. This presents a new, innovative, and interactive way to explore the car inside out through an experience that brings together the digital and physical worlds.

Customers will also have the opportunity to be part of two additional digital experiences: The Visualizer that will showcase the QX50 on an interactive touch screen, and the Interactive 30-year anniversary timeline, where users can browse INFINITI’s history and milestones over the years as well as explore the world first technologies that INFINITI introduced.

Customers seeking to explore the future of brand activations are encouraged to visit the INFINITI Immersive Experience at Sahara Centre, Sharjah from 2nd to 5th October 2019 10am – 10pm, and weekends until midnight, to explore the QX80 and QX50 as well as test drive any INFINITI vehicle.

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